It should be clear that modern psychological operations, or PSYOP, is none of those things. On the contrary PSYOP is not unlike the public advertising that we are all exposed to wherever we go, every day, through all kinds of mass media. However the negative connotation that some people attach to the word psychological” prevents many people from recognizing the simple truth. Everyone knows that if you do not have a good product to sell, people will not continue buying it, no matter how much you advertise. The same applies to the points of view advertised through the use of psychological operations. Thus we have no reason to fear PSYOP, but we do have ample reason to respect it for what it can do.”
There is no reason to fear Psy Ops, we are told, because it is a humane weapon. Infowar has ever been the major focus of warfare, back to Sun Tzu, who wrote that warfare’s goal was to change the enemy’s mind, not destroy his army. If the target could be changed in his thought pattern, what use in expending tremendous effort and resources on fighting a physical battle? But that was an older time, when nations and tribes battled one another for regional dominance and natural resources. While this still goes on today, the top players are different: Major power blocs are battling for control of the new world order. The dominant power bloc in our world today is the Anglo banking empire, and their method of control is largely through mass media, which, as we’ve seen from the quotes above, is the same as mass advertising. This is why the “news” has a uniform presentation globally. The governing structure above the “government” level is that of international corporations, themselves governed by the major banking houses. Thus, the government/corporate “news” is always the same, all the way down to the local affiliate broadcasting the same laughable tabloid and warm fuzzy pieces about local kitten shelters and pharmaceutical salvation.
This was recently illustrated in a masterful way by Conan’s late night show, where pieces of local news stations were clipped together, from supposedly different stations, reading from the exact same script, nationwide. These scripts are written and sent out to the news agencies by the Pentagon and corporate central think tanks to engineer the populace into mindless abandon. “You don’t need us to tell you gas prices are back on the rise!”
Noted propaganda analyst Jacques Ellul posited that democratic societies even use a more sophisticated form of propaganda than authoritarian ones. A reviewer of Ellul’s famous Propaganda: The Formation of Men’s Attitudes elucidates this point:
“Ellul argues that authoritarian governments never really need propaganda as much as democratic societies do and when the authoritarian governments of the past (communist and fascist) used propaganda, it was an obvious type. One could insinuate that it would be amateurish level and much easier to spot. Nonetheless many people in the past fell prey to this propaganda as much as people today fall prey to advertising campaigns. A democratic society uses a more sophisticated form of propaganda, one which is long-term in process and result; again one could insinuate that this would be of a professional level and much more difficult to spot.
One of the ironies of propaganda to work is that its population must be educated. Ellul argues that the university education forms the next generation of propagandist to manipulate its society. In other words, the more highly educated you are, the more integrated you are in this propaganda and its dissemination. Remember Ellul is not talking about the obvious Nazi or Communist propaganda during the Second World War which was for a short-term campaign using a vertical process (top down approach easily countered by a competing top down approach). No, Ellul is talking about the horizontal process similar to how viruses infect adjoining people around them. Imagine an intellectual virus which spreads itself similar to a biological virus, through contact and multiply this with mass media technology as a delivery system.
So the more educated you become, the less aware you are that you are a victim of propaganda and the more you are ready to spread your ideology to others who will in turn reinforce you and be reinforced by you in a horizontal process. Leaders aren’t telling you what to think (directly), you are being told by your peers what to think and you pass along this information to others to inform them what to think. Then when this ideology has reached a substantial portion of the population, you demand the leaders to comply and they reluctantly do so (which was their intention 30 to 40 years previously, but they won’t tell you this). This is the essence of what Ellul says in his Propaganda book.”
As you watch the snooze, er, “news,” notice the psychological tricks that are being foisted upon you. Why is the focus something mundane and irrelevant, like a celebrity’s nipple or a litter of kittens being born? Why are the newscasters talking to you like you’re a 5th grader? Why is the newscast about depression followed by an ad for the pharmaceutical pill that will magickally make you happy? Why is the teen sexting piece followed by an ad for the latest smartphone and sex app? All of this is a scientific tactic of psychological manipulation. This is why the Pentagon places Psy Ops soldiers at local news stations. The Infowar is the war on the public’s mind: